Executive Summary
Concise overview of the audit findings and key recommendations.
- Summarize main audit findings
- Highlight top 3-5 recommendations
- Include brief impact statement
Audit Scope and Methodology
Outline of the audit’s parameters and techniques used.
- Define audit boundaries (pages, timeframe)
- List tools and methodologies employed
- Explain any limitations or assumptions
Content Inventory
Comprehensive list of all content assets on the website.
- Use crawler tool to catalogue all pages
- Categorize content by type (blog, product, etc.)
- Note metadata (publication date, author, etc.)
SEO Analysis
Evaluation of on-page and technical SEO elements.
- Analyze title tags, meta descriptions, headers
- Check keyword usage and density
- Evaluate internal linking structure
- Assess page load speed and mobile-friendliness
Readability and Engagement Assessment
Analysis of content clarity, readability, and user engagement.
- Use readability tools (e.g., Flesch-Kincaid)
- Analyze content structure (paragraphs, subheadings)
- Review engagement metrics (time on page, bounce rate)
Brand Voice and Consistency Evaluation
Assessment of brand messaging coherence across the site.
- Define brand voice characteristics
- Review tone and style across different pages
- Identify inconsistencies in messaging
Content Gap Analysis
Identification of missing or underperforming content areas.
- Compare content to buyer’s journey stages
- Identify underserved topics or keywords
- Analyze competitor content for gaps
User Experience (UX) Insights
Evaluation of content from a user perspective.
- Assess content organization and navigation
- Review call-to-action placement and effectiveness
- Analyze content formatting and visual elements
Competitor Comparison
Benchmarking content against key competitors.
- Identify 3-5 main competitors
- Compare content types, quantity, and quality
- Analyze competitors’ unique selling propositions
Recommendations and Action Plan
Detailed suggestions for improvement and implementation steps.
- Prioritize recommendations by impact and effort
- Provide specific, actionable steps for each recommendation
- Include estimated timelines and resource requirements
Appendices
Supplementary data and detailed analyses.
- Include raw data from content inventory
- Provide detailed SEO metrics
- Add screenshots or examples to illustrate points
Free Basic Audit
Content inventory (up to 10 pages)
Limited overview of key website pages.
- Manually list top 10 pages by traffic or importance
- Note basic metadata (title, URL, content type)
- Briefly summarize each page’s main purpose
Basic SEO analysis (title tags, meta descriptions)
Surface-level review of fundamental SEO elements.
- Check title tags for length and keyword inclusion
- Evaluate meta descriptions for relevance and call-to-action
- Identify any missing or duplicate metadata
Readability score for 3 key pages
Quick assessment of content clarity on main pages.
- Use free online readability tool (e.g., Hemingway Editor)
- Analyze homepage, main product/service page, and one blog post
- Provide readability score and brief explanation
High-level content gap analysis
Basic identification of missing content areas.
- Review main product/service offerings
- Check for presence of key information pages (About, Contact, FAQ)
- Identify any obvious missing content types (e.g., blog, case studies)
3-5 general recommendations
Broad suggestions for content improvement.
- Provide 1 SEO-related recommendation
- Suggest 1 readability improvement
- Offer 1-3 content addition or restructuring ideas
Comprehensive Paid Audit
Complete content inventory (all pages)
Exhaustive catalogue of all website content.
- Use website crawler tool to list all pages
- Export data including URLs, titles, meta descriptions, word count
- Categorize content by type and topic
In-depth SEO analysis
Comprehensive review of on-page and technical SEO factors.
- Analyze keyword usage, density, and placement
- Evaluate header structure (H1, H2, etc.)
- Check internal linking patterns
- Assess backlink profile using SEO tools
- Review technical factors (site speed, mobile-friendliness, schema markup)
Readability and engagement assessment for all pages
Detailed analysis of content quality and user interaction.
- Use advanced readability tools for all content
- Analyze sentence structure, active/passive voice, and jargon usage
- Review engagement metrics (time on page, bounce rate, scroll depth)
- Identify top-performing and underperforming content
Detailed brand voice and consistency evaluation
In-depth review of messaging coherence and brand alignment.
- Develop brand voice checklist based on client guidelines
- Evaluate tone, style, and terminology across all content
- Identify inconsistencies and areas for improvement
- Assess alignment with target audience preferences
Comprehensive content gap analysis
Thorough identification of content opportunities and weaknesses.
- Map content to buyer’s journey and sales funnel
- Conduct keyword research to identify untapped topics
- Analyze competitor content strategies
- Identify industry trends and emerging topics
User experience (UX) insights
Evaluation of content presentation and accessibility.
- Assess content organization and site structure
- Review navigation and internal linking from a user perspective
- Analyze content formatting, use of visuals, and interactive elements
- Evaluate mobile content experience
Competitor content analysis (3-5 competitors)
Detailed benchmarking against industry peers.
- Identify key competitors in collaboration with the client
- Analyze competitors’ content types, topics, and formats
- Compare content quality, frequency, and engagement
- Identify competitive advantages and areas for differentiation
Detailed recommendations and action plan
Comprehensive strategy for content improvement.
- Prioritize recommendations based on potential impact and effort
- Provide specific, actionable steps for each suggestion
- Include estimated timelines and resource requirements
- Offer guidance on measuring success and ROI
30-minute consultation call
Personal review and discussion of audit findings.
- Schedule call after client has reviewed the audit report
- Prepare presentation summarizing key findings and recommendations
- Allow time for questions and clarifications
- Discuss next steps and implementation strategy
2-week email support for questions and clarifications
Ongoing assistance to ensure understanding and action.
- Provide dedicated email address for audit-related queries
- Commit to responding to all questions within 24 business hours
- Offer additional resources or explanations as needed
- Track common questions to improve future audit reports