Website Content Writing Audit

Executive Summary

Concise overview of the audit findings and key recommendations.

  • Summarize main audit findings
  • Highlight top 3-5 recommendations
  • Include brief impact statement

Audit Scope and Methodology

Outline of the audit’s parameters and techniques used.

  • Define audit boundaries (pages, timeframe)
  • List tools and methodologies employed
  • Explain any limitations or assumptions

Content Inventory

Comprehensive list of all content assets on the website.

  • Use crawler tool to catalogue all pages
  • Categorize content by type (blog, product, etc.)
  • Note metadata (publication date, author, etc.)

SEO Analysis

Evaluation of on-page and technical SEO elements.

  • Analyze title tags, meta descriptions, headers
  • Check keyword usage and density
  • Evaluate internal linking structure
  • Assess page load speed and mobile-friendliness

Readability and Engagement Assessment

Analysis of content clarity, readability, and user engagement.

  • Use readability tools (e.g., Flesch-Kincaid)
  • Analyze content structure (paragraphs, subheadings)
  • Review engagement metrics (time on page, bounce rate)

Brand Voice and Consistency Evaluation

Assessment of brand messaging coherence across the site.

  • Define brand voice characteristics
  • Review tone and style across different pages
  • Identify inconsistencies in messaging

Content Gap Analysis

Identification of missing or underperforming content areas.

  • Compare content to buyer’s journey stages
  • Identify underserved topics or keywords
  • Analyze competitor content for gaps

User Experience (UX) Insights

Evaluation of content from a user perspective.

  • Assess content organization and navigation
  • Review call-to-action placement and effectiveness
  • Analyze content formatting and visual elements

Competitor Comparison

Benchmarking content against key competitors.

  • Identify 3-5 main competitors
  • Compare content types, quantity, and quality
  • Analyze competitors’ unique selling propositions

Recommendations and Action Plan

Detailed suggestions for improvement and implementation steps.

  • Prioritize recommendations by impact and effort
  • Provide specific, actionable steps for each recommendation
  • Include estimated timelines and resource requirements

Appendices

Supplementary data and detailed analyses.

  • Include raw data from content inventory
  • Provide detailed SEO metrics
  • Add screenshots or examples to illustrate points

Free Basic Audit

Content inventory (up to 10 pages)

Limited overview of key website pages.

  • Manually list top 10 pages by traffic or importance
  • Note basic metadata (title, URL, content type)
  • Briefly summarize each page’s main purpose

Basic SEO analysis (title tags, meta descriptions)

Surface-level review of fundamental SEO elements.

  • Check title tags for length and keyword inclusion
  • Evaluate meta descriptions for relevance and call-to-action
  • Identify any missing or duplicate metadata

Readability score for 3 key pages

Quick assessment of content clarity on main pages.

  • Use free online readability tool (e.g., Hemingway Editor)
  • Analyze homepage, main product/service page, and one blog post
  • Provide readability score and brief explanation

High-level content gap analysis

Basic identification of missing content areas.

  • Review main product/service offerings
  • Check for presence of key information pages (About, Contact, FAQ)
  • Identify any obvious missing content types (e.g., blog, case studies)

3-5 general recommendations

Broad suggestions for content improvement.

  • Provide 1 SEO-related recommendation
  • Suggest 1 readability improvement
  • Offer 1-3 content addition or restructuring ideas

Comprehensive Paid Audit

Complete content inventory (all pages)

Exhaustive catalogue of all website content.

  • Use website crawler tool to list all pages
  • Export data including URLs, titles, meta descriptions, word count
  • Categorize content by type and topic

In-depth SEO analysis

Comprehensive review of on-page and technical SEO factors.

  • Analyze keyword usage, density, and placement
  • Evaluate header structure (H1, H2, etc.)
  • Check internal linking patterns
  • Assess backlink profile using SEO tools
  • Review technical factors (site speed, mobile-friendliness, schema markup)

Readability and engagement assessment for all pages

Detailed analysis of content quality and user interaction.

  • Use advanced readability tools for all content
  • Analyze sentence structure, active/passive voice, and jargon usage
  • Review engagement metrics (time on page, bounce rate, scroll depth)
  • Identify top-performing and underperforming content

Detailed brand voice and consistency evaluation

In-depth review of messaging coherence and brand alignment.

  • Develop brand voice checklist based on client guidelines
  • Evaluate tone, style, and terminology across all content
  • Identify inconsistencies and areas for improvement
  • Assess alignment with target audience preferences

Comprehensive content gap analysis

Thorough identification of content opportunities and weaknesses.

  • Map content to buyer’s journey and sales funnel
  • Conduct keyword research to identify untapped topics
  • Analyze competitor content strategies
  • Identify industry trends and emerging topics

User experience (UX) insights

Evaluation of content presentation and accessibility.

  • Assess content organization and site structure
  • Review navigation and internal linking from a user perspective
  • Analyze content formatting, use of visuals, and interactive elements
  • Evaluate mobile content experience

Competitor content analysis (3-5 competitors)

Detailed benchmarking against industry peers.

  • Identify key competitors in collaboration with the client
  • Analyze competitors’ content types, topics, and formats
  • Compare content quality, frequency, and engagement
  • Identify competitive advantages and areas for differentiation

Detailed recommendations and action plan

Comprehensive strategy for content improvement.

  • Prioritize recommendations based on potential impact and effort
  • Provide specific, actionable steps for each suggestion
  • Include estimated timelines and resource requirements
  • Offer guidance on measuring success and ROI

30-minute consultation call

Personal review and discussion of audit findings.

  • Schedule call after client has reviewed the audit report
  • Prepare presentation summarizing key findings and recommendations
  • Allow time for questions and clarifications
  • Discuss next steps and implementation strategy

2-week email support for questions and clarifications

Ongoing assistance to ensure understanding and action.

  • Provide dedicated email address for audit-related queries
  • Commit to responding to all questions within 24 business hours
  • Offer additional resources or explanations as needed
  • Track common questions to improve future audit reports